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While at tentree, I got to be apart of many different capsule drops. One of the favorites that I worked on was The Outsiders. This capsule was a minimal more street-oriented style that was a departure from our normal cozy and outdoorsy attire. Because of this we embraced film photography and keeping things black and white to give it a more serious and edgy feel. 

For our marketing assets, I was tasked with making three types of ads. A lifestyle video to show off our clothes in motion, an image video ad, and a set of still ads. Each set of ads were to be resized in multiple aspect ratios for the various places these will be shown (Facebook, Instagram, Snapcat, YouTube).

Lifestyle Video
Image video
Image Ad
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