While at tentree, I got to be apart of many different capsule drops. One of the favorites that I worked on was The Outsiders. This capsule was a minimal more street-oriented style that was a departure from our normal cozy and outdoorsy attire. Because of this we embraced film photography and keeping things black and white to give it a more serious and edgy feel.
For our marketing assets, I was tasked with making three types of ads. A lifestyle video to show off our clothes in motion, an image video ad, and a set of still ads. Each set of ads were to be resized in multiple aspect ratios for the various places these will be shown (Facebook, Instagram, Snapcat, YouTube).